Real Commercial Sales Strategy Tips

By Ron Musgraves Commercial Sales | ronmusgraves.com

If you’re trying to win more commercial retail sales, it starts with knowing who really controls the retail landscape.

At Ron Musgraves Commercial Sales, we specialize in helping contractors and vendors grow their revenue by targeting the decision-makers behind the buildings. One of the most effective strategies I teach is learning exactly who the top retail developers and third-party management companies are in your market.

To show you what that looks like, let’s take a real-world example—Arizona. Below are the key players shaping the state’s commercial retail scene.

🔑 Top 5 Retail Third-Party Management Companies in Arizona

  1. Plaza Companies
    Full-service firm with retail and mixed-use management across Arizona.
  2. Keyser
    Commercial firm based in Scottsdale with strong influence in Phoenix retail corridors.
  3. Walton Global
    Scottsdale-based company managing large-scale commercial and retail development portfolios.
  4. SimonCRE
    Known for developing and continuing to manage their own retail projects.
  5. Vestar
    A powerhouse in lifestyle retail centers and ongoing property operations.

🏗️ Top 5 Retail Developers in Arizona

  1. ViaWest Group
    A major name in Phoenix for mixed-use and high-traffic retail projects.
  2. Creation
    Rapidly expanding developer with active Arizona retail and commercial projects.
  3. Ryan Companies
    National firm, deeply involved in Arizona’s suburban retail expansion.
  4. Vestar
    A developer and manager of many prominent shopping centers throughout the state.
  5. SimonCRE
    One of Arizona’s most aggressive and innovative retail developers.

💡 Ron’s Sales Tip

If you’re selling services like pressure washing, parking lot striping, HVAC, lighting, landscaping, or janitorial services, then knowing who manages or develops a retail property is critical.

Start pitching smarter.

Instead of saying,

“Do you need services at your property?”

Say this:

“Can we put in some bids now for your 2026, 2027, or 2028 service needs at your shopping centers?”

🎯 It’s a low-pressure approach with a high-level impact. You’re not selling today—you’re positioning yourself as a future asset. That’s how you start conversations with the right people.

At ronmusgraves.com, I teach this approach in every sales class and live workshop.

🎯 Bonus Prompt: Use This for Your Own State

Here’s the exact prompt I used to build this strategy using AI. Copy and paste it into ChatGPT or any smart search tool:

Prompt:
Can you give me the top five retail third-party management companies in (your State) and then give me the top five retail developers in the state of (your State)?

📍Just swap in your state’s name and get ready to go to work.

✅ Final Thoughts from Ron Musgraves

If you’re serious about scaling up in commercial retail sales, the best place to start is targeting the real decision-makers.

Don’t waste time knocking on random doors. Learn how to approach the right people with the right message—and the right timing.

🟢 Need help building a lead list?
🟢 Want to take my free commercial sales training?

Visit ronmusgraves.com and let’s get to work.